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Pacifica | Mad Metrics



Built a customer relationship management system for Pacifica, which allowed for highly branded and customized touch points. Exploring and identifying the life-time-value system increased returning customer sales from 21% to 48% within six months and increased new customer by 50% simultaneously.

Integration between all touch advertising, email, and social media campaigns grew fan base and loyalty. Web traffic increased 82% and our social media strategy increasing Facebook fans 1000% (1,000 to 10,000) in 12 months with positive ROI.

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